Sunday, March 19, 2017

RMfashionary: The Inspiration Behind the Name

My blog name isn’t a common word you would ever come across on a normal day, the inspiration behind the name came from my husband. I thought it would be nice to share the story of how RMfashionary was born so that you can relate to it a bit more.

I have always loved dressing when I was growing up which is where my true love for fashion started. Although, I can’t take all the credit because when my husband Ahmed– who was my boyfriend at the time – came into my life, he accelerated my love for fashion even more.

When I was 17 Ahmed took me to my first South African Fashion Week. When I started looking at places to study during my senior years of high school, Ahmed suggested I attend a fashion school by the name of LISOF to exploit my full talent. In 2013 during my first three months at LISOF Ahmed gifted me my very first Fashionary entirely made by him.

What is a Fashionary? If you don’t already know, it is a diary of all your fashion designs and fashion inspo. It comes equipped with silhouettes of fashion models to sketch your designs on and a dictionary of fashion garment terms. In this special case it also included a dictionary of inspiration of all the best fashion designers and bloggers for me to take note of, Ahmed had researched and bound it all just for me. It was one of my favourite gifts that I had ever received, labelled in bold on the front of the book was RMfashionary. ‘R’ which stands for Ranaa and ‘M’ which stands for Moola – Ahmed’s surname.

A few months later after a heap of inspiration from being at fashion school and using the Fashionary I decided to start my blog and to me the name was an obvious choice from the get go. 

RMfashionary – a guide to everything fashion and lifestyle that inspires me.

We decided to do a photo booth bit strip inspired shoot to go with the story of RMfashionary. 

Here it is: Ahmed Moola and I.

Wednesday, March 8, 2017

Falke Feet:

The rise of funky socks is a street style statement that you can’t miss. It’s become so common to see people wearing a bright or intensely printed sock with a neutral or fun outfit.

I remember the episode of Keeping Up with The Kardashian’s where Robert Kardashian expresses his new business venture to his family. Kim’s reply was ‘socks?’ followed by her pulling a very displeased face with her nose scrunched up.

I can see the wisdom in it now Kim.  There are so many sock brands ,Happy Socks, Nic Harry and Sexy Socks to name a few. Socks aren’t just something to wear to keep your toes warm anymore, it’s become a fashion statement. One of my favourite sock brands locally is Falke. If you haven’t heard of the brand yet do yourself a favour and have a look at their website here.

Falke is a German knitting company, however, the socks are produced here in SA. You can shop all kinds of socks from advanced sports socks, everyday sport (gold/cycling/arch support) to fashion socks for both men and women. Socks can be purchased online on the Falke site or from the Falke store in Cape Town.

Falke recently sent me some socks to add to my ever-growing collection since I am a sock junky. Here’s how I’d suggest you wear rock the sock trend with Falke:

Sheer socks:

These are my favourite socks to wear at the moment. The striped sheer Falke socks show off just the right amount of skin and is able to take your shoe game to another level.

Scrunched up socks:

This look works well to add a casual edge to your outfit. If you're wearing a jeans, you don't want your socks to reach the cuff of the jeans to make it look awkward. Instead scrunch the socks down towards your ankle and fold up the cuff of your jeans.

Socks with heels:

Whether you think its weird or not it is a trend. I love wearing socks and heels with minimal-look, knee-length dresses. This way the socks and heels together won't shock anyone who looks at you, instead it will be a welcome pop.


Adding a patterned sock to a shoe that you would not usually wear a sock with can add a new aesthetic to the shoe. You can almost guarantee that people will look down at your feet and ask: ''where are those from?'' As if they have not seen the shoe before.

I got in touch with local style icon and sock queen Yasmin Furmie  for some of her sock styling tips too. Here's what she had to say:

1) Have fun with prints - Yasmin suggested wearing a striped outfit with polka dot socks. 
2) Make use of your socks as a pop - Yasmin was wearing a plain black outfit when I met her with statement ''Stance'' socks as a wow factor.
3) The length of the socks are important - Yasmin says with shorter clothing items opt for long socks and with longer clothing items like culottes, a shorter sock will do.
4) Socks can be formal too - Yasmin's suggestion is to wear a pair of sheer socks with killer heels for a formal function.

Myself and Yasmin.

Our fashionable socks.

Believe it or not it was really difficult for Yasmin to give sock styling tips because it comes so naturally to her. She's a natural street style genius.

A special thanks to Yasmin for featuring in this post.

Photography by Lydia Wessels

Thursday, March 2, 2017

10 Backpacks You Need:

Backpacks have been trending for a while thanks to the street wear trend dominating runways and retail. It's my favourite bag to wear for any occasion whether I wear it to work, when I travel or even out on the weekends.

I have compiled a list of 10 backpacks I love that you need to add to your shopping list. Each bag below is available in store or online right now. So lets get shopping:

R169,99 available at Mr Price

 R269 available on Zando
R1399 available on Zando

R379 available at H&M

R599 available at Forever New

R449 available on Superbalist

R2899 available on Superbalist

R1599 available on Superbalist

R499 available at Cotton On

R599 available at Forever New

The bag below was gifted to me by my friend Rizana and this is how I styled it:

I am really into wearing solid colour outfits lately. I wore solid navy for this look and added a pop of pink. 

Top: Zara
Culottes: H&M
Shoes: Mr Price
Head scarf: Mr Price

Photography by Lydia Wessels 

Monday, February 20, 2017

theBalm Cosmetics:

I have started delving into the beauty industry more this year and you will see that soon, as I post more about beauty products. I recently attended a beauty master-class hosted by Gina Myers in collaboration with Stuttafords for theBalm Cosmetics.

The exciting news is that you can attend the next one too:

I would suggest that you attend because you can get some beauty tips from Gina,  you can get any products of your choice with a voucher to the value of R500 and also have a fun outing with your friends.

The thing I love most about the products is the quirky packaging. Stuttafords gifted me the below make up palette that has matte eye shadow shades named after males like matte Lopez, matte Lin, matte Kumar and matte Ahmed. My husbands name is Ahmed so I will most definitely be using that shade the most. ;)

The philosophy behind the Balm cosmetics range is ‘beauty in five minutes.’ Each of the palettes comes with a travel size mirror, which makes it easy to use on the go.

On average the price range for the products are between R279 – R600. The item you should buy for the most value for your money is definitely the Balm Jovi palette since it comes with a range of eye-shadow colours, highlighter, blush and lipsticks in a compact size for only R550.

 I also received the eyelid primer - ‘put a lid on it’ (how cute are the names?) and the mascara - ‘cheater’. I have been using both every day since getting it and it’s brilliant. Your eye-shadow will last longer with the primer and the mascara gives off an exaggerated eyelash finish, I love it!

Best of all are the matte liquid lipsticks. I bought the perfect red shade called 'Trustworthy.' These lipsticks are colour-stay lipsticks and they actually do stay on unlike some other brands. It also doesn't feel hard or dry on your lips after you apply it.

theBalm Cosmetics is an international beauty brand available at all Stuttafords stores.

Wednesday, February 15, 2017

Art is in the Eye of the Beholder:

My favourite subject in school was art. It was the subject I did the best in out of all my subjects because it interested me the most. It always excites me when I get to experience art galleries, decor exhibitions or fashion shows that remind me about my school days and why I did art as a subject. There's so much creativity and meaning behind everything in art that can open your mind to perceiving things in a new way.

(Click on the images to see them clearly.)

I was blown away seeing the latest WHATIFTHEWORLD gallery exhibition that is showcasing the work of Lakin Ogunbanwo - a very talented Nigerian Photographer. His work is an expression of his exposure to the South African racial identities during his stay here. The large photographs invite you in as you walk into the gallery - to engage with what the artist is trying to say. What Ogunbanwo is saying is showing us his interpretation the word 'coloured' (as South Africans term mixed race people/a negative word to the rest of the world) in a literal sense by using wearable colourful skins. 

"We must not be looking," as an exhibition is something that I am so drawn to because it speaks to every South African by saying we must not be looking at the true beauty that is within a person since we have become so used to racial profiling. The terms 'white', 'black', 'coloured' does not say who we are. 

The exhibition is on at the moment until the 18th of March, sharing  a space with Southern Guild at Keyes Art Mile (9 Keyes Avenue, 2196, Johannesburg.) A New Wave group show, is also part of the gallery space in collaboration with Southern Guild which shows off some of the most innovative decor design pieces that I have ever seen. If you're feeling artsy, want to experience something new or you're in the mood for some inspiration -going to this gallery is definitely something you need to do.

Photography by Lydia Wessels Instagram: (@_lw_photography)